Internet Business Analysis topics included in the study

• Availability

  • Much of the time this is taken for granted, the successful web business should be readily available to its audience and the starting point usually is a Search engine or web directory.

• Presentation

  • This is the way you show your content to your audience.  You should consider the hardware and software they will be using to see your site.

• Design

  • Although design is often thought of in terms of aesthetics, i.e. "That's a pretty page" or "I like that typeface," good design is functional rather than decorative. Good design is reader-and message-oriented. The correctness of every design decision is solely related to how effectively the design solution chosen enhances the reader's willingness and ability to understand the message. 

• Web Elements

  • This section list the tools or elements that must sites should consider to have.  They are to ease navigation, maximize the opportunities for feedback and contact with your audience.

• Content

  • It may be the most important reason why traffic, audience or customers will reach to you and your Web Site.

• Market

  • Market, audience, users.  You should have designed your Web Site with them as target.  When we do a Business Analysis we check that there is a clear market definition as well as all efforts are tailored for that audience.

• Technology Base

  • Your technology base should be up to date and ahead of your competition.

• Business Model

  • The Business Model is the framework for your organization to deal with your customers.  It supports the reasons behind your client's actions.  If it is appealing for them and you support it properly, then you have good chances to succeed.  

• Web Business Performance

  • Regardless any efforts and circumstances, the bottom line is if your business is and will be making any benefits.  Pretty obvious, but many dot companies did not measure them properly based on the assumption of market share first.  

• Competitiveness Rating

  • An important factor to consider is how competitive you are.  Usually when you get online you might find that your competition is not the same as your offline competitors.  After all you may face global rivals which may turn to be good options for your online customers.

• Overall Strategy Indicators

  • How do you rate compared to global online competition?  The following issues are commonly  addressed by the top players online.  The Business Analysis will measure your overall rating.